(Insurance) Allstate - Shop & Buy
The Allstate Corporation protects people from life's uncertainties with more than 113 million proprietary policies. Allstate offers a broad array of protection products through multiple brands and diverse distribution channels, including auto, home, life and other insurance offered through its Allstate, Esurance, Encompass, SquareTrade and Answer Financial brands.
Business requirement: Design new features for Allstate customers to shop, buy, manage, interact, renew, reward, and leave Allstate products.
Parties involved: Visual designer, front-end developers, content writer, product owner, project manager.
Timeline: Agile methodology: 1 sprint = 10 weeks. 2 weeks per feature
Design process: In this creative, we designed a feature for the primary driver who wants to quote with Allstate. There was a lot of focus on the UX because we need to place a specific military question at the very top of the page so that the primary driver would get a better auto quote deal. If they respond to no in the field, then we would hide specific questions. We had kick off meetings with the project manager to better understand this requirement and how adding one question to the design would affect the flow of the primary drivers quote.
Allstate has an established pattern library where I can pull assets, making it easier for me to design via the agile method. After I’m done with visuals, schedule a meeting with all parties involved and have the project manager sign off. Once we get sign off, I would attached links to the creatives inside Version 1 (agile tool) and post creatives to Freehand to keep track of all of the designed features.
A recurrent challenge that happens is when we wait for legal to approve the content and we are already working on a new feature. If legal comes back with content changes, I would need to go back to a previous feature, make appropriate changes, get approval again from the project manager, all while working on a new feature. However, these extra steps are manageable - it just creates extra work. Another challenge is aligning with other designers who are also designing new features. We hosted several creative check-ins where we would share out designs to get feedback that way we are all aligned and all creatives are consistent across the board.
The Allstate Corporation protects people from life's uncertainties with more than 113 million proprietary policies. Allstate offers a broad array of protection products through multiple brands and diverse distribution channels, including auto, home, life and other insurance offered through its Allstate, Esurance, Encompass, SquareTrade and Answer Financial brands.
Business requirement: Design new features for Allstate customers to shop, buy, manage, interact, renew, reward, and leave Allstate products.
Parties involved: Visual designer, front-end developers, content writer, product owner, project manager.
Timeline: Agile methodology: 1 sprint = 10 weeks. 2 weeks per feature
Design process: In this creative, we designed a feature for the primary driver who wants to quote with Allstate. There was a lot of focus on the UX because we need to place a specific military question at the very top of the page so that the primary driver would get a better auto quote deal. If they respond to no in the field, then we would hide specific questions. We had kick off meetings with the project manager to better understand this requirement and how adding one question to the design would affect the flow of the primary drivers quote.
Allstate has an established pattern library where I can pull assets, making it easier for me to design via the agile method. After I’m done with visuals, schedule a meeting with all parties involved and have the project manager sign off. Once we get sign off, I would attached links to the creatives inside Version 1 (agile tool) and post creatives to Freehand to keep track of all of the designed features.
A recurrent challenge that happens is when we wait for legal to approve the content and we are already working on a new feature. If legal comes back with content changes, I would need to go back to a previous feature, make appropriate changes, get approval again from the project manager, all while working on a new feature. However, these extra steps are manageable - it just creates extra work. Another challenge is aligning with other designers who are also designing new features. We hosted several creative check-ins where we would share out designs to get feedback that way we are all aligned and all creatives are consistent across the board.
